Aligning CMOs and Patient Access to Attract and Retain Patients – and Grow Revenue

By Jamie Gier, Chief Marketing Officer, SCI Solutions A recent article on health system marketing spend in the U.S. cited a 2009 survey by the Society for Healthcare Strategy and Market Development, and stated that “the average marketing budget for an American hospital ranged from $1.3 million for an independent hospital to about $5.8 million for…
Read more Aligning CMOs and Patient Access to Attract and Retain Patients – and Grow Revenue