Jamie Gier, Chief Marketing Officer

By Jamie Gier, CMO, SCI Solutions Care coordination. In health care, it’s a term that’s often used, but rarely understood. AHRQ defines care coordination as deliberately organizing patient care activities and sharing information among all of the participants concerned with a patient’s care to achieve safer and more effective care. In this context, care coordination…

Read more Care Coordination as a Business Opportunity

By Jamie Gier, Chief Marketing Officer, SCI Solutions In my recent blog post and in a corresponding article for Becker’s Hospital Review, I talked about why patient access should be a priority for every hospital chief marketing officer (CMO). Hospitals and health systems dedicate significant resources and budget toward attracting new patients, but that spend…

Read more Hospitals as Service Businesses: Caring for Today’s Health Care Consumer

By Jamie Gier, Chief Marketing Officer, SCI Solutions A recent article on health system marketing spend in the U.S. cited a 2009 survey by the Society for Healthcare Strategy and Market Development, and stated that “the average marketing budget for an American hospital ranged from $1.3 million for an independent hospital to about $5.8 million for…

Read more Aligning CMOs and Patient Access to Attract and Retain Patients – and Grow Revenue